Welcome to Plan A 2025-2028
Welcome to Plan A 2025-28, our business strategy that guides our work for the next three years. It’s rooted in ambition, driven by data and customer insight, and ensures a relentless focus on improving lives through sustainable homes and communities.
From expanding digital services and embracing AI, to creating low-energy homes and empowering communities, every objective in this plan is designed to make a real difference. Whether it’s through greener operations, smarter data, or stronger partnerships, we’re setting the pace for a future where everyone can feel proud of where they live and how they live. There really is no Plan B.
Find out more about Plan A in the sections below
Background
Consistently Delivering Excellent Customer Experience and Digital Services
Excellent services that are consistent, reliable, innovative and influenced by customers
Contributing to a Sustainable Future
Environmentally sustainable communities for generations to come with customers thriving in low-energy homes
Supporting Balanced and Sustainable Communities
Sustainable and thriving communities that meet residents’ needs and nurture a sense of pride and belonging
Supporting Sustainable Tenancies
Happy and empowered tenants living in comfortable and manageable homes in sustainable communities
Providing Quality Sustainable Homes
Tenants living in warm, safe, high quality, and sustainable homes in which they are proud to live
Building and Acquiring Sustainable Homes
Additional high quality, sustainable homes, which meet the needs of customers, in balanced communities
Maintaining Strong Finances
Financially strong and resilient, investing in the future of social housing for our customers and their communities
Maximising the Talent and Contribution of our People
A professional, engaged and empowered workforce, working together to deliver excellent services
