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Welcome to our Plan A 2025-2028

Vision: Improve lives through sustainable homes and communities

Welcome to Plan A 2025-28, our business strategy that guides our work for the next three years. It’s rooted in ambition, driven by data and customer insight, and ensures a relentless focus on improving lives through sustainable homes and communities.

From expanding digital services and embracing AI, to creating low-energy homes and empowering communities, every objective in this plan is designed to make a real difference. Whether it’s through greener operations, smarter data, or stronger partnerships, we’re setting the pace for a future where everyone can feel proud of where they live and how they live. There really is no Plan B.

Find out more about Plan A in the sections below

Background

Consistently Delivering Excellent Customer Experience and Digital Services

Excellent services that are consistent, reliable, innovative and influenced by customers

Contributing to a Sustainable Future

Environmentally sustainable communities for generations to come with customers thriving in low-energy homes

Supporting Balanced and Sustainable Communities

Sustainable and thriving communities that meet residents’ needs and nurture a sense of pride and belonging

Supporting Sustainable Tenancies

Empowered tenants living in comfortable and manageable homes in sustainable communities

Providing Quality Sustainable Homes

Tenants living in warm, safe, high quality, and sustainable homes in which they are proud to live

Building and Acquiring Sustainable Homes

Additional high quality, sustainable homes, which meet the needs of customers, in balanced communities

Maintaining Strong Finances

Financially strong and resilient, investing in the future of social housing for our customers and their communities

Maximising the Talent and Contribution of our People

A professional, engaged and empowered workforce, working together to deliver excellent services

Plan A Priorities